Released on = October 26, 2006, 9:08 am

Press Release Author = King Step Recordings

Industry = Entertainment

Press Release Summary = Edi Fitzroy, The King of Conscious Reggae, signed a
multi-year record deal for his new album "Hold The Vibes" with San Jose based record
label King Step Recordings.

Press Release Body = October 26, 2006 - San Jose, CA - Edi Fitzroy, The King of
Conscious Reggae, signed a multi-year record deal for his new album "Hold The Vibes"
with San Jose based record label King Step Recordings. Jamaica and San Jose are not
close to each other, but this unlikely pair work together in perfect harmony.

Adam Heller founder of King Step Recordings and Producer Joe Bressler are neighbors
and form the nucleolus of this winning team. Adam is also the founder of
ReggaeDJ.com and has been serving the Reggae community since the late 80's. Besides
producing several albums for multiple artists, Joe founded Riddimbank.com, which
boasts thousands of riddims. Joe also plays keyboards and was the heart of the
Reggae band Massawa for many years. Massawa was known as the best Reggae backing
band on the West Coast in the 90's.

Fitzroy\'s first hit, \"Miss Molly Colly\', broke into the Jamaican Top 10 in 1978 and
the hits kept coming, including \"African Religion\", \"The Gun\" and \"Stylee\", leading
to a tour of the UK supporting punk group the Clash (The). He then put out the
massive hit \"Check For You Once\" (number one on the Jamaican Hit Parade chart for
four weeks), followed by \"Youth Man In Penitentiary\" and \"Have You Ever\". His hit
\'What A Trick\' spent 23 weeks on the Jamaican Hit Parade.

Edi received the Press Association of Jamaica Award in Recognition of his
contribution to the development of local (Jamaican music). He received the Award for
the Most Culturally- Orientated Artist in the 7th, 8th and 9th Annual International
Music Awards held in Miami, Chicago and Jamaica respectively. He also received the
Rockers Award for the Most Conscious Performer, after coming out with a tribute
crowing to women, titled \'Princess Black\'.

"Hold The Vibes" has been in the works for almost a decade and is being compared to
Edi's best works. The album features a classic acoustic vibe and superb vocals that
are sure to last the test of time. It displays a conscious, explosive and energetic
Edi Fitzroy. Edi has always been a consummate artist. He makes music for the love
of music and the message it spreads. His messages are always of love, peace and
equal rights. The long awaited album will soon be released.

The Independent Distribution Collective (IDC) is the main distributor for Edi
Fitzroy's new album "Hold The Vibes". "Hold The Vibes" will be in stores coast to
coast within weeks. IDC has revolutionized the independent music distribution
business as a whole. Using the \"Strength in Numbers\" concept, and employing
grassroots and industry tested practices, IDC has created a whole new avenue for
current and next generation artists who are trying to bring their music to the
public. To find out more about IDC, please visit their website
http://www.independentdistro.com.







Web Site = http://www.kingsteprecordings.com

Contact Details = Contact:
Adam Heller
King Step Recordings
408-250-7949
info@kingsteprecordings.com
www.KingStepRecordings.com
www.ReggaeDj.com